Great Advice About Cultivating Bloggers: Don't Do It

Posted on April 18, 2007 by Jim Cota

Ben McConnell posted shortly and sweetly this morning about attempting to get bloggers to discuss your latest and greatest [fill in the blank here]; what he calls the “myth of ‘cultivating’ bloggers.” The bottomline: Don’t do it. He does make another very bright suggestion: engage your current customers and get them more involved. I couldn’t agree more.

[Read his post]

About Jim Cota

Jim lives in Indianapolis with his wife and four kids and feels lucky to work with the fine folks at Rare Bird. An occasional writer, tweeter, and shooter.
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