Category / marketing

Doing something for your kids, every day


I was working on my Indianapolis Business Journal article this morning and noticed a post on the Wired Magazine GeekDad blog. The post was called “Cool Little Parenting Rituals” and referenced two Dads who were doing a little extra something for their kids on pretty much a daily basis. Both of the Dads he featured are artists who spend a little of their spare time each day creating lunch bags for their kids. Lunch Bag Art simply says “A new bag each day for my kids. I’m the dad. I make these during my lunch break.” Judging by the detail on some of these, I’m guessing he has some extended lunches; they are very, very cool.

Another also dresses up the lunch bag every day: After seeing the robots his son had drawn on their chalkboard, Justin decided to rip them off [his emphasis, not mine] try drawing some them on the lunchbags. He says he creates “Lunchbots” as a fun way to express his love for friends and family, and that alone makes it worth doing. They’re seriously cool, and I imagine seriously fun at school.
So, all of this got me wondering… what can I do?

So I got two boxes of Scabs in the mail…

Which, though gross, wasn’t all that surprising since I ordered them. Scabs are bandages designed to reflect all the grossness of being a kid (and, I guess, a Dad.) It also wasn’t surprising that I had two opportunities to use them this weekend since my kids seem inherently clumsy. I decided to conduct a little (un)scientific anecdotal study to see which design would be more in demand.

Scabs come in five designs: a zipper, stitches, eyeballs, worms, and spiders. Both times, the bandagee– (bandagie?)– ah, heck, kid with the cut, chose the spiders. These were both girls.

Grace went so far as to say, “I don’t want the zipper, Dad.” Really? I dig the zipper. I can’t figure out these kids…

Want to have some fun? Pick up some scabs of your own.